The concept of working ‘as a service’ is for many businesses especially known in the field of technology. It means a company enjoys the benefits of a certain technology, without the need to do major investments in the development. We could say that a company ‘leases’ the service, and thus avoids the costs and risks of hiring the expertise for the inhouse development of that service or product.

That principle can be applied on a sales force too. Companies can ‘lease’ a sales team, that helps them boost their revenue. But when it’s done ‘as a service’, the company does not need to set up a team and develop the processes. They can ask a third party to provide this to them, ‘as a service’.  It allows a company to deploy and scale their sales process quickly, exactly at the moment when they need it.

The advantages of ‘sales as a service’

There are multiple advantages to working with an ‘as a service’ sales team. We list the major ones below.

1. An experienced and dedicated sales team

Building a dedicated salesforce asks a lot of time and resources. It’s also very hard to hire experienced and capable sales people. And when you find them, they need extensive training. Outsourcing all that work eliminates that effort, but still allows to have sales representatives that will give everything to represent the brand in a professional way.

With a Sales as Service formula companies can hire a full team, often for the price of 1 full time team member. But in that team they’ll find all the profiles they need, with a proven track record of in B2B, B2C or B2GOV sales fields you need.

2. #SMarTech, the key to an efficient Sales as a Service solution

Most of the “sales as a service” teams (like the one at #NotOnlyIdeas) have trained data and technology specialists. They can assess a companies sales data in an independent and objective manner. Without the emotions of analyzing their own or colleagues’ work, conclusions and decisions can be made.

Definitely in 2021, big data and analysis becomes crucial. Through the different online platforms there are just too many touchpoints between companies and clients to keep the overview. On top of that clients are expecting a smooth customer experience in most of those touchpoint. Organizing that is almost impossible to grasp for a human mind. We live in the era where delivering the total and delighting experience, is impossible without the help of #SMarTech.

To optimize this flow, #SMartech is needed. With the newest technological tools and software, all the relevant data can be gathered, and important trends can be tracked. Utilizing Sales as a Service is a cost-effective way to optimize your sales process with cutting-edge sales technologies (think CRM, AI and/or automation). But a company won’t need to invest in those technologies themselves.

Having access to a team that is experienced and licensed to use different technological tools will be one of the main advantages of Sales as a Service. You will gain access to the most powerful insights. Insights backed by software giants as SEMrush, Usabilityhub, Google, .. and with knowledge from trend watchers, Gartner and Forrester. All tools that need a full time senior profile, each. With Sales as a Service, those profiles come in a team, for the price of one.

3. Time saving and effortless

By leveraging #SMartTech a company will have almost real time insights in what is working and what is not. This acceleration of knowledge will allow to build a more effective approach faster. The assessments following these insights are needed to produce valuable business decisions.

Sales as a service also significantly improves speed to go to the market. Streamlining this go to market approach means a huge time investment for inexperienced teams. With sales as a service this go to market strategy will be constructed more efficiently. And what is more: this strategy will immediately be connected with the practical sales approach in those markets.

This eliminates beginners mistakes and the risk of losing prospects because of a learning curve. Experienced sales people have in their specific areas a well established network. That can be activated on the spot, for generating quick traction in specific verticals and more efficient generation of revenue.

4. Flexibility, minimizing risk and maximizing sales results

Behind every successful sales team is a dedicated group of specialists. With sales as a service, that dedicated group of people will analyze the customer journey of your clients. The skilled team members of the sales team will understand the important of creating great relations and building lasting relationships.

Even more: most of the sales people in the team will have their own network, build during previous assignments. Your company will get an immediate access to that network, without any prior investment (in time and money). Without any risk, a company can get a head start and expect almost immediately return on investment. Outsourcing the sales task to an external team, also allows flexibility. Our sales teams combine a different set of skills, such as software engineers, high tech field reps, customer success managers, specialists in user experience and customer journey mapping and technical minds. Each of the profiles can influence each other to become more effective.


Conclusion: the impact of Sales as a Service in your company

As a conclusion: sales as a service impacts the immediate cash position of a company only very limited. This for 4 reasons:

  1. It is a smoother entrance in the market at a cost effective manner
  2. Traction is created immediately, generating earlier revenue
  3. Sales as a service is metric driven: the sales company only benefits if they grow as fast as possible
  4. It allows you to invest in farmer profiles, as SaaS teams typically open the door, build rapport and pass on the relationships.

Sales as a service provides your organization with connected, engaged representatives who are empowered by data. Through predictive analysis, automation tools and total customer experience journeys, such a team will be more effective than to be build internal teams.

Moving to a sales as a Service model provides companies with optimal flexibility. They can deploy and scale a sales team quickly, on an ‘as needed basis’.