B2B Lead Generation

Lead quality matters.We generate marketing qualified leads (MQL) to feed hungry sales teams.

We power marketing programs that generate qualified leads and nurture sales opportunities. Our clients need to improve the outcomes from their investment in marketing and optimize the spending on advertising. We build qualified lead acquisition programs that use online real time reporting and transparent analytics.

Ingrid Stoffels – CEO, Founder

Lead quality matters.We generate marketing qualified leads (MQL) to feed hungry sales teams. We power marketing programs that generate qualified leads and nurture sales opportunities. Our clients need to improve the outcomes from their investment in marketing and optimize the spending on advertising. We build qualified lead acquisition programs that use online real time reporting and transparent analytics.

Ingrid Stoffels – CEO, Founder

Lead quality matters.We generate marketing qualified leads (MQL) to feed hungry sales teams. We power marketing programs that generate qualified leads and nurture sales opportunities. Our clients need to improve the outcomes from their investment in marketing and optimize the spending on advertising. We build qualified lead acquisition programs that use online real time reporting and transparent analytics.

Ingrid Stoffels – CEO, Founder

The metrics we focus on for marketing.

  • Qualified-leads generated per month
  • Sales-qualified leads per month
  • Sales-opportunities from leads
  • Conversion rates from marketing

Increase Qualified Lead Acquisition

Volume isn't the goal. Quality is everything.

We define together with you what the characteristics are of a qualified lead and create a smooth collaborative workflow for lead generation. We implement and improve lead management systems and develop a feedback loop to continuously improve qualified lead acquisition rates over time.

SEO

Social

Advertising

Direct

Paid Ads

Conversion B2B

These are the most common channels we use to increase lead acquisition. To be cost efficient, we work with the customer lifetime value ensuring the marketing investment is not outreaching the value of a potential customer.

Grow your opportunity Pipeline

B2B marketing must generate results that help the business grow. Lead generation for B2B must focus on quality.

Too many marketers focus on metrics that have little significance to business growth. #NotOnlyIdeas does not focus on solutions but on business outcome, specifically creating and engaging qualified leads. To do this, our work crosses boundaries.

Our work lives at the intersection of account-based and inbound marketing; creative decision making and data-driven analysis. Specific tooling to guide the user to the ideal solution for his need is what we called reversed marketing engineering. To do this we team up with our software engineers.

Acquire, nurture, engage:

Objectively qualified leads

B2B websites must be lead generation engines.

Product-Market Fit

How to stand out from the competition. This is our beginning of everything.

Ideation, Creation, Testing

Test, test, test until you can scale the best performing one. We run 30 to 50 tests a week.

ABM & Inbound Marketing

Attract and convert qualified leads.

Retention Strategy

Building effective campaigns to improve customer acquisition and retention.

Content & Engagement Strategy

Educate, inspire, and build interest post conversion.

Fuel-funnel analytics

Marketing automation software gathers data from the users and customers activity across the entire funnel.

Marketing Goals

Look for the one "North Star Metric" that defines your business goals and find a short term OMTM (‘only metric that matters’), allowing monitoring and iteration.

Behaviour based email marketing

Send appropriate communications based on behaviour, activities and interests.

Active Retargeting

Ensure an always-on strategy with content tailored to the sales maturity of the user, pulling him/her through the funnel.

Your website should be your indisputable best lead generation channel.

We believe websites have a job to do. When we design and build websites, we focus on both design and performance — not on just making a pretty look and feel. From lead generation to customer loyalty, we create the right tools and manage campaigns that measurably improve business outcomes.

  • Marketing websites
  • Marketing Automation
  • Lead Management
  • Conversion Rate Optimization
  • Lead Scoring

  • Build Traction with Pilot Campaigns
  • Cut Wasteful Efforts
  • Optimize & Iterate to Maximize Lead Quality
  • Scale Successful Efforts
  • Drive Short Term & Long Term Planning And Strategy

Improve Conversion Rates

We help clients improve their lead conversion rate and sales-qualified lead conversion rate. We improve conversion rates from inbound marketing sources, allowing clients to migrate away from costly and ineffective lead sources.

15

Team

15

Years of Experience

25

Solutions

35

Business Transformations